Industry: Retail

Scenario:

A large retail chain is looking to enhance in-store promotions and drive sales for specific products during peak shopping hours.

Solution with MEYA 22:

Store associates wear the MEYA 22 backpack digital LCD billboards while walking around the store. The high-brightness display showcases targeted promotions, such as flash sales, new arrivals, and special discounts. The moving advertisement captures the attention of customers as they shop, providing dynamic, in-the-moment promotions that encourage immediate purchases.

Example Scenario:

A national electronics retailer wants to boost sales of a newly launched smartphone model during the holiday season. The store associates wear the MEYA 22 backpacks, which display vibrant ads for the smartphone, including key features, limited-time discounts, and availability. As customers browse the store, they are attracted to the moving billboard, leading them directly to the smartphone display, increasing both foot traffic and sales.

DOOH Advertising Sales:

Retailers can sell advertising space on the MEYA 22 to brand partners who want to promote their products in-store. For example, a cosmetics brand could pay for premium placement on the backpack billboards during busy weekends, ensuring high visibility among shoppers. Additionally, seasonal promotions or new product launches can be highlighted, allowing brands to reach consumers directly at the point of purchase.

Industry: Event Marketing

Scenario:

A tech conference is seeking innovative ways to engage attendees and provide exhibitors with effective advertising opportunities.

Solution with MEYA 22:

Conference staff or hired brand ambassadors wear the MEYA 22 backpack billboards while roaming the event floor, displaying ads and information about different exhibitors, workshops, and special sessions. The bright, moving displays draw attention in the crowded event space, ensuring that key messages are seen by attendees.

Example Scenario:

At a large annual tech conference, several exhibitors are competing for attendee attention. The conference organizers equip brand ambassadors with the MEYA 22 backpacks to promote key exhibitors, highlight upcoming product demos, and direct attendees to booths with special giveaways. The moving billboards also display schedules for must-see workshops and keynote speeches. Attendees, drawn by the eye-catching displays, find themselves more engaged and better informed, increasing their interaction with exhibitors.

DOOH Advertising Sales:

Conference organizers can sell advertising space on the MEYA 22 units to exhibitors and sponsors who want to stand out. Exhibitors can promote their booths, special giveaways, or speaking sessions directly to attendees as they navigate the event. Additionally, event sponsors can use the backpacks to advertise their brand, gaining additional exposure throughout the venue.

Industry: Hospitality

Scenario:

A luxury hotel chain wants to promote its onsite amenities, such as restaurants, spas, and entertainment options, to guests in a more engaging way.

Solution with MEYA 22:

Hotel staff wear the MEYA 22 backpack billboards in key areas of the hotel, such as the lobby, poolside, and near elevators. The displays show high-resolution videos and images of the hotel’s amenities, special offers at the spa, or daily dining specials, encouraging guests to take advantage of these services during their stay.

Example Scenario:

A luxury resort introduces a new wellness package that includes spa treatments, yoga sessions, and healthy dining options. To ensure guests are aware of the offer, the resort’s concierges wear the MEYA 22 backpacks while greeting guests in the lobby and common areas. The digital displays promote the wellness package with stunning visuals and exclusive booking discounts. As a result, guests are encouraged to take advantage of the package, leading to higher booking rates and increased revenue from ancillary services.

DOOH Advertising Sales:

The hotel can sell advertising space on the MEYA 22 to its own restaurant and spa partners, or even to local businesses that offer services to hotel guests. For instance, a nearby tour company could advertise directly to guests as they check in or pass through the lobby, driving bookings and increasing revenue for both the hotel and the advertiser.

Industry: Public Transportation

Scenario:

A city’s public transportation department wants to increase awareness of new services and engage commuters during their journeys.

Solution with MEYA 22:

Transit employees wear the MEYA 22 backpack billboards while stationed at busy transit hubs or while riding public transport vehicles. The high-brightness displays can show ads for upcoming transit services, public service announcements, or local businesses catering to commuters.

Example Scenario:

A city’s public transportation department launches a new express bus service connecting major business districts. Transit employees wear the MEYA 22 backpacks at key stations and on the buses themselves, displaying real-time schedules, route information, and promotional fares. The digital billboards also promote local businesses along the route, offering commuters discounts at nearby coffee shops and retailers. This approach not only informs passengers about the new service but also drives local commerce by connecting businesses with daily commuters.

DOOH Advertising Sales:

The transit authority can sell advertising space on the MEYA 22 to local businesses, such as coffee shops, restaurants, and retail stores located near transit hubs. These businesses can target commuters with time-sensitive offers, such as breakfast specials or discounts on their way to work, driving foot traffic directly from the transit system.

Industry: Sports and Entertainment

Scenario:

A sports arena wants to offer sponsors unique advertising opportunities that engage fans during live events.

Solution with MEYA 22:

Arena staff or brand ambassadors wear the MEYA 22 backpack billboards while circulating through the venue, especially in high-traffic areas like entrances, concourses, and concession stands. The displays can feature ads from sponsors, highlight upcoming events, or promote in-venue specials, such as merchandise discounts or food and beverage deals.

Example Scenario:

During a major basketball game at a downtown sports arena, staff members equipped with MEYA 22 backpacks roam the concourses. The displays feature ads for the arena’s merchandise stores, limited-time food and beverage offers, and upcoming events like concerts and other sports games. Additionally, sponsors such as a popular soft drink brand use the advertising space to promote special in-game giveaways. Fans, attracted by the moving digital ads, make impulse purchases and participate in the promotions, enhancing their overall event experience.

DOOH Advertising Sales:

The sports arena can sell advertising space on the MEYA 22 to event sponsors or local businesses looking to reach the fan base. For example, a beverage company sponsoring the event could run ads showcasing their products, coupled with a promotion available at the concession stands. This creates an immediate call to action, driving sales and enhancing the fan experience.

Industry: Healthcare

Scenario:

A hospital wants to improve communication with patients and visitors, providing them with important information in real-time.

Solution with MEYA 22:

Hospital staff or volunteers wear the MEYA 22 backpack billboards in waiting areas, lobbies, and hallways. The screens display important health messages, wayfinding information, and updates on wait times or special services available in the hospital.

Example Scenario:

A large urban hospital is launching a new patient safety initiative, aimed at educating visitors and patients about hygiene practices to prevent infections. Hospital volunteers wearing the MEYA 22 backpacks move through waiting areas and corridors, displaying important safety messages, such as handwashing reminders and mask-wearing guidelines. The digital billboards also provide directions to different departments and notify visitors of waiting times for specific services. This approach not only enhances patient and visitor awareness but also helps reduce the spread of infections within the hospital.

DOOH Advertising Sales:

The hospital can sell advertising space on the MEYA 22 to local pharmacies, health food stores, or wellness centers. These ads could target patients and visitors, offering discounts on health-related products or promoting services like flu shots or wellness programs. This not only provides value to the patients but also creates a new revenue stream for the hospital.

Industry: Media Companies and Ad Agencies

Scenario:

A leading ad agency is looking to diversify its digital advertising portfolio by offering innovative and high-impact advertising solutions to its clients.

Solution with MEYA 22:

The ad agency integrates the MEYA 22 backpack digital billboards into its suite of advertising services, offering clients a unique and mobile advertising medium that can be deployed in various locations, such as high-traffic city centers, events, and promotional tours. The agency can create dynamic, eye-catching content tailored to the target audience, maximizing engagement and brand visibility in outdoor and indoor environments.

Example Scenario:

An advertising agency is managing a marketing campaign for a new energy drink. To generate buzz, the agency deploys brand ambassadors wearing MEYA 22 backpacks at popular city hotspots, such