YouTube is the second-largest social media platform globally, with 2.7 billion monthly active users, trailing only Facebook in total audience size.
This massive user base highlights YouTube’s broad global reach. With 122 million people accessing YouTube daily and 1 billion hours of video watched every day,
advertisers have an unprecedented opportunity to connect with almost half of the world’s online population.

YouTube advertising with media mea lets your brand tap into this vast viewership across YouTube and YouTube TV.
Every day, viewers of all ages turn to YouTube for content – from how-tos to entertainment – spending an average of 48.7 minutes per day on the platform.
Our services put your message on this platform where 47% of users engage with brands weekly, and 32% engage daily, ensuring your campaign captures attention.
On YouTube TV, your ads appear alongside popular live TV programming on streaming cable channels, extending your reach to cord-cutters and streaming audiences.
As of early 2024, YouTube TV boasts 8+ million subscribers in the U.S., a number growing every year.
By advertising across both YouTube and YouTube TV, you maximize your brand’s exposure – reaching viewers scrolling YouTube on mobile in the morning,
and those watching YouTube TV on their couch at night.

Deliver your story your way with YouTube’s versatile ad formats. Media mea will help you leverage:

• Skippable In-Stream Ads (TrueView): The classic YouTube ads that play before or during videos, allowing viewers to skip after 5 seconds if they choose.
  You only pay when viewers watch past 5 seconds, making this format cost-effective and viewer-friendly.
• Non-Skippable Ads: 15–30 second spots that guarantee full viewing (since viewers can’t skip). These run before or in the middle of videos (and during YouTube TV ad breaks),
  ideal when you need to deliver a complete, impactful message.
• Bumper Ads: Bite-sized 6-second non-skippable ads perfect for high-frequency brand reminders. Bumpers pack a punch in a short time and are great for boosting awareness and recall.
• Interactive Cards & Overlays: Optional interactive elements like call-to-action overlays, info cards, or end screens that encourage viewers to click, learn more,
  or take action during or after your ad.

Our YouTube & YouTube TV Advertising Services guide you in choosing the right mix of formats.
For example, you might start a campaign with an unskippable ad for a big announcement, follow up with skippable ads for broader reach, and add bumper ads to reinforce the message.
No matter the format, we ensure your ads are optimized for maximum engagement – with compelling storytelling in the first seconds to hook viewers.

Mobile devices dominate YouTube viewership with roughly 63% of watch time.
However, connected TVs and other devices now account for about 25% of YouTube’s viewing as more people shift to the big screen, and desktop viewing makes up the remaining ~12%.
While mobile leads globally, living-room TV viewing is surging (in fact, in the U.S., YouTube watch time on TVs has surpassed mobile).

Whether your audience is watching on a smartphone, tablet, desktop, or smart TV, our campaigns have you covered.
We deliver a seamless cross-device experience for your ads. A viewer might see your ad on their phone during the day and later see your brand again on their TV via YouTube or YouTube TV –
reinforcing your message across contexts. YouTube’s platform spans all devices, and media mea optimizes creative and delivery for each: mobile-friendly vertical videos for on-the-go viewers,
high-resolution spots for living-room screens, and clickable overlays for desktops.
This multi-device approach means your campaign meets the viewer wherever they are, increasing frequency and recall.

Reaching a large audience is powerful – but reaching the right audience is game-changing. media mea’s YouTube advertising leverages Google’s advanced targeting so your ads connect with the viewers most likely to care about your brand. Key targeting features include:

• Demographic Targeting
• Life Events
• In-Market Segments
• Affinity Audiences
• Custom & Retargeting Audiences

We craft a pinpoint audience profile for your campaign to ensure your ads reach exactly who you want – and only pay for relevant views, minimizing waste.

In the fast-paced digital ad marketplace, YouTube ads run on a real-time bidding (RTB) system.

 media mea uses this to your advantage through smart bidding strategies and constant optimization:

• Competitive Bidding with Budget Control
• Continuous Performance Monitoring
• On-the-Fly Optimization
• A/B Testing and Learning
• Transparent Reporting

Our real-time bidding approach means your ads reach the right person at the right price, at the right time.

media mea is not just a facilitator for buying YouTube ads – we are your strategic partner in video advertising success.

• Holistic Campaign Strategy
• Creative that Resonates
• Data & Insights Advantage
• Expert Team Support
• Measurable Outcomes

We take care of the complexities – you reap the benefits of expanded reach, engaged audiences, and meaningful results.

Ready to Launch Your Campaign?

Your customers are watching videos right now – the next one could be about your brand.
Make YouTube & YouTube TV a core part of your advertising strategy and connect with viewers where they spend a large part of their day.