The use of Augmented Reality (AR) has evolved to be seen now across a broad range of business activities and markets. It has certainly grown rapidly in the DOOh industry, with several media partners integrating AR into their clients' campaigns. AR is definitely creating an emotional connection between the brand and its consumers. Consumers can now interact with billboard's content and become part of the advertising campaign. The result is always positive perfect for both sales performance and brand awareness.
media mea's ARDOOh which is powered by DARABASE helps create a streamlined, omni-channel marketing experience, where technology and DOOh interact to reinforce advertisements across all platforms. However, ARDOOh could take this one step further, by allowing users to interact with DOOh advertisements. The immersive nature of these ads makes them very attractive. AR applications can be QR code or GPS-based. Most people are familiar with the QR code, which, when scanned using your mobiles camera, redirects you to a website or app. GPS simply used your location to allow interaction.
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